Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media-KPIs sind relevant? Ist Social-Media-Marketing gut für...

Millions compete for exposure on Google, Yahoo! , and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell...

In my first year on Kickstarter, I ran four campaigns. All four succeeded; in fact, all four overfunded, some by over 400%. I am not a media superstar. I am, at best, a very energetic indie author and freelance painter. But even a small fish can make a big splash in the Kickstarter pond... with the right tools. This guide outlines the steps I took to build and fund all of my campaigns, from the spark of an idea, through project design and running...

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to...

Traditional marketing pushes people away! Learn the art of attraction. Entrepreneurs, business owners and marketing managers across all industries are learning the hard way that the platitudes they've read or heard about attraction-based marketing just don't easily translate into their business. In the Rules of Attraction, the author has assembled 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning...

Twitter Marketing: How To Market Your Online Information Business - Setting Up & Optimizing Your Twitter Exposure This book is for both beginners to Twitter and also for those who have been using Twitter for quite a while but have not really appreciated the huge potential it offers to increase your online business visibility and therefore are not getting the most out of it. The book begins with the basics of setting up a Twitter account and sorting...

In an increasingly digitized world, online commerce, digital marketing and virtual jobs are no longer the exception... they're the norm. But navigating this new reality can be difficult: how do you start your digital career, balance work and life, and find the right path for you? The book you hold in your hand has all these answers and more. In Click Happy, renowned media buyer and educator Molly Pittman details how digital marketing is changing our...

The Ultimate Amazon FBA for Beginners Start getting involve as an Amazon Seller to have a Profitable and Sustainable Business Yourself! Learn how you can leverage the Amazon platform to sell your private labeled products, not worrying about how you can survive on the 9 to 5 job or what we call a rat race. Amazon Sellers are earning million of dollars selling their own products, why not join us and be one? Entering the Amazon FBA world will require...

Want to start a new coffee shop or open a new book store, but have doubts on whether there will be adequate sales? Always dreamt of working in the management business but don't know the rules? Want to begin a start-up company, but don't know if the news and ideas will reach people? So many questions keep ringing in one's brain when one keeps thinking of entrepreneurship, business and marketing. Do not worry; these doubts are going to fade away when...

Unlock the secrets to crafting an irresistible online brand with 'Create Your Own Unique Online Brand.' In this comprehensive guide, you'll embark on a transformative journey through the digital landscape, mastering the art of brand identity, visual storytelling, and cross-platform engagement. From building a professional website to navigating the complexities of global markets and personal branding, each chapter offers invaluable insights and practical...